EME posaterie – en&is – 2013
The TrattoriaItalia project moves in the world of design for kitchen’s tables, kitchens and dining, it looks for contract as well as private and aims for creating a virtuous system of collaboration between the project, businesses and trade shows that acts as a driving force (flywheel effect) for the economic and culture recovery of the Italian design.
PADIGLIONEITALIA with the TrattoriaItalia project wants to activate a new search mechanism on the operative know-how, both in terms of products and production techniques, which is able to reinterpret the product in a contemporary way, highlighting the quality and creativity of the Made in Italy.
PADIGLIONEITALIA designers involved in the project companies of the sector of table and kitchen in order to prepare a proper restaurant with unusual items designed ad hoc. The tables of a restaurant in the Ventura Lambrate area will be turned for the occasion during the MilanoDesignWeek 2013 and for a week, companies and designers will be able to present to the public the new products born by their collaboration and above all visitors will be able to “test field” them.
PADIGLIONEITALIA strongly believes that the relationships between processes, history and design can seriously create new objects of daily use which are not a simple revival style but helps them to understand and reinvent a tradition in modern design.